Brand kit

Harrow, assembled

The mark is a harrow seen from above: two staggered ranks of tines, four in front and three behind, the way they're set so nothing in the field gets missed. Everything here is free to download for anything made under the Harrow name.

Logo

Primary lockupSVG

Lockup on darkSVG

MarkSVG

Mark, two-toneSVG

Stacked lockupSVG

Mark on darkSVG

WordmarkSVG

App iconSVG · PNG

Using the mark

Keep clear space around the logo equal to the height of one tine.
Use the ink version on light grounds and the light version on dark ones. Tool steel is for the mark alone, never for the wordmark.
Don't stretch, rotate, outline or add effects. Don't rearrange the tines: four in front, three behind.
The smallest the lockup should appear is 24px tall on screen.

Color

Neutrals lean toward the soil

Loam#E7E6DFPage ground

Ink#1B1E19Text and the mark

Tool steel#2C4687The one accent

Rye#9C7A2CNew growth, small marks

Night loam#131511Dark ground

Steel, night#93A9EAAccent on dark

Type

Display
Big Shoulders Display
ExtraBold and Black

PREPARED GROUND

Text
Source Serif 4
Regular and italic

After the plow, before the seed.

Labels and data
JetBrains Mono
Regular, uppercase, tracked

FIELD D · WEEK 44 · 31 OCT 2026

Voice

Plain, calm and specific. Write the way a good farmer talks about their land.
Borrow the language of the field when it's honest: groundwork, seasons, tilth, stewardship.
Talk about possibilities with confidence, and never promise returns or results.